Vibrant student living in Tallahassee, Florida
Seminole Grand is a vibrant and sprawling student community, housing students enrolled in Florida State University, FAMU, and Tallahassee Community College. This community has a reputation as the place for quintessential student living.
Integrative Brand Refresh Campaign
To refresh this brand a bold palette and graphics were incorporated to captivate and engage the target audience. The competition in this part of Tallahassee appears rather dull to prospective residents by comparison. Their response was overwhelming in the number of leases signed when this campaign was launched.
